Retail Placement Is Just the Start: Expert Explains

Mitch Gould of NPI explains why marketing after retail placement is key. Learn how the Evolution of Distribution platform helps brands succeed at Costco, Walmart, CVS, and Walgreens.

TLDR

  • NPI founder Mitch Gould emphasizes that post-placement marketing, not just distribution, drives retail success and consumer demand.
  • NPI's Evolution of Distribution platform combines retail strategy, regulatory guidance, logistics, and marketing to ensure products sell through.
  • By supporting retailers with co-op advertising and national campaigns, NPI helps brands build lasting partnerships and mutual growth.
  • NPI has helped celebrity brands from Steven Seagal to Hulk Hogan enter U.S. retail, proving shelf space is just the start.
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