Brooklyn to Walmart: Three Generations Built Distribution Empire

Mitch Gould's family legacy from Brooklyn to building Nutritional Products International and the Evolution of Distribution platform revolutionized how health brands enter US retail.

TLDR

  • Mitch Gould's NPI platform uses the Evolution of Distribution to compress market entry from 18 months to a streamlined process.
  • The Evolution of Distribution integrates FDA compliance, logistics, retail introductions, sales, and marketing into one turnkey platform.
  • Three generations of family entrepreneurship built a system that helps global health brands bring better products to American consumers.
  • Gould helped Amazon build its sports nutrition category from scratch, growing it to over $100 million in sales.
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