Waco Surf's Sold-Out Wave Pool Launches 400-Acre Desperado

Waco Surf co-owners David Taylor and Luke Schock discuss turning a struggling Texas wave pool into a sold-out destination and their Desperado ranch community on The Building Texas Show.

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TLDR

  • Waco Surf sold out year-round by targeting 99% Texas families, not pro surfers, creating a unique market advantage.
  • Waco Surf uses American Wave Machines technology at a former water park, attracting families with beginner-friendly waves and expanding into Desperado ranch.
  • Desperado aims for high access without high walls, fostering community where bucket-list dreamers and locals connect on the beach.
  • Tony Hawk quietly skateboards at Waco’s park at 7 a.m., drawing 200 people within 15 minutes.
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