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Tidio: AI Influences Half of Purchases but Gets Credit for <1% of Traffic

By Burstable Editorial Team•
New research reveals AI drives billions in e-commerce sales that current attribution models can't track. Learn about the 'dark AI' gap and its $750B implications for marketers.

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TLDR

  • Brands can gain market advantage by optimizing for AI-driven shopping, as AI-referred sessions convert at 11.4%, the highest rate of any channel.
  • AI influences purchases through recommendations that lead to direct brand navigation, creating an attribution gap where AI's commercial impact remains analytically invisible.
  • AI-powered shopping improves consumer decision-making and streamlines transactions, potentially making e-commerce more efficient and personalized for better user experiences.
  • Tidio's report reveals 'dark AI' - AI influences billions in purchases invisibly, with protocols emerging to formalize AI's role in transactions.
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Burstable Editorial Team

Burstable Editorial Team

@burstable

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