Visit Boerne Director Retires After 50+ Years of Service

Larry Woods retires as Director of Visit Boerne after 50+ years shaping Texas tourism. Learn about his legacy of mentorship, strategic growth, and statewide impact.

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TLDR

  • Larry Woods' retirement from Visit Boerne offers an opportunity for new leaders to leverage his proven strategies for boosting hotel tax revenue and destination growth.
  • Larry Woods transformed Visit Boerne by implementing data-driven strategies, strategic planning, and mentorship programs that increased Hotel Occupancy Tax collections beyond $1 million annually.
  • Larry Woods' decades of mentorship and ethical leadership have elevated industry standards and empowered future tourism professionals across Texas, fostering sustainable community growth.
  • Larry Woods began his hospitality career at age 13 on the San Antonio River Walk before shaping destination marketing across Texas for over 50 years.
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