Sanford Temperature Control Becomes High Ground Service Pros

TLDR

• Sanford Temperature Control rebrands to High Ground Service Pros, emphasizing their top core behavior to gain market advantage through trusted service and lifetime guarantees.
• The rebranding process involved a team poll selecting 'Seize the High Ground' as the core behavior, with all existing service relationships and warranties maintained under the new name.
• This rebranding reflects a commitment to building a successful business through good business practices, focusing on trust and responsibility to homeowners in Southern New Hampshire communities.
• A New Hampshire HVAC company renamed itself High Ground Service Pros after employees voted 'Seize the High Ground' as their most valued guiding principle.